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Link Exchange, Link Popularity and Page Rank

Every webmaster wants his or her website to have an excellent PR (Page Rank) and link popularity. But you need to be very careful about the methods you use to accomplish this. Here's an email I received recently...


I'm interested in trading links with your site Virtu-Software.Com.

So far, so good. Except, I know exactly where this email is going...

My site is www.edataindia.com has a PR “2” and climbing. We are growing Delhi based IT/BPO company which believes in delivering high quality and cost-effective data services. Our have a wide range of services to deliver. Our services range from

Data Entry Services in India, Data Processing Services in India, Data Conversion Services in India, Catalog Processing Services in India, OCR/Scanning Services in India and Web Designing Services in India.

You have a good site, which is why I'm interested.

What's wrong with this? What's wrong is this line here: "You have a good site, which is why I'm interested."

I've seen this line before. This is a form letter. The embarrassing thing is, the next line of the form letter has a silly grammatical error.

Please visit our site and you will notice that we have a very high quality offering. I also tired of spending a lot of money on PPC so we are working on our link exchange to move our site higher in the search engines.

I also tired????

You know what? If you're going to send out form letters, PROOF READ THEM FIRST.

What's really going on here? This poor company in India which is trying to improve their page rank has hired an outside contractor to help them out, never knowing that he's sending out the same form letter on behalf of all his clients. Two months ago I got an identical email (complete with the same grammatical error) for a company called ServerPoint.

Here's advice for you: don't hire someone to send out form emails on your behalf. Serious webmasters will see these emails on a regular basis, and we recognize that they are form letters. So of course we're going to ignore them. If you want to ask someone to do a link exchange, visit their site personally, and then write an email to them with enough detail to convince them that you actually visited their site.

That's the only way you're going to succeed.

And ditch the guy who writes form emails with grammar mistakes in them. None of us want to see that email again.

(And a PS for anyone from ServerPoint who might read this...were you aware that the guy you hired to send out form letters to webmasters ended his form letter with a self-promotional blurb? I wonder if you paid him for that, too?) *grin*

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